Ai Art and Animation in Marketing
Its no doubt that Ai is making its big move into the multi media field, already we are seeing fully generated Ai ads for brands like Coca cola
and even heinz
tho heinz Ad is a hybrid of Ai and Human Collaboration but more on that later.Ai Animation Tools
This is a sign that the floodgates have burst, however don’t fret. It is also an opportunity to see where Ai is excelling and were it isn’t, there are already Ai animation tools on the market promising results with a fast turn around time all while saving you money, but is that really the case? Let’s quickly go over the pros and cons of using fully Generated Ai animations into your blog post.Pros and Cons of Using Ai Animation tools
Pro’s Of Using Ai Animation
Saves Time
This is a definite positive to using Ai instead of dealing with an Animator. You can save weeks or months on production plus it can make many videos allowing you more opportunities to make a greater impact with your marketing efforts.
Saves Money… Somewhat.
This is mostly True, these Ai tools can save you a lot of money in the long run allowing you to appropriate those funds into different aspects of your business. Mainly because you won’t need an Animator in most cases.
Cons of Using Ai Animation
Lack of Precision
Ai is not perfect, it will always generate something that’s going to need some touching up. Depending on your idea the touch ups can range from simple to complex which can cause you to To have to go forward with the product (flaws and all) and deal with the harsh criticism from your audience. Or hire an animator to fix the errors which may hurt you financially (revisions will cost a fortune) depending on the project complexity and what needs to be fixed.
Another problem with Ai animation tools is the end result, I’m currently not familiar with any of those tools being able to output a project file such as a Blend file, AEP, etc. file type which would be beneficial in cutting down revision cost and time. Thus leading to the Animator having to build and animate your project from scratch which can also cost you when it comes to production time.
Uncanny Valley
Uncanny Valley is a psychological phenomenon that describes the feeling of unease or discomfort felt by people experiencing something that is almost human but isn’t. In this example the writer uses videos of humanoid androids to convey the sense of an uncanny valley. However I think the same sentiment can be attributed to the subject of Ai Animation, Storyboard Artist and Youtuber Siamystery goes into the weeds about Ai and Animation she also highlights the culture surrounding it as well as useful industry knowledge on the fate of the Animation industry in an ever changing world. She also reviews videos made by Generative Ai and goes into detail commenting on the flaws of the Ai artwork and Animation (she can be a bit petty).
Lack of Creator Expertise
This isn’t a problem with the Ai but it is a problem with the creator, at the end of the day Ai is just a tool and is only as good as the creator. If the creator is just your average everyday person who never even told a bedtime story in their entire life I doubt you would be the next Spielberg and it will show in their work. Unless you’re using the tool purely for fun otherwise you should understand the basics of storytelling first before you dive into a big project. Multiply that issue by 1000 and you will start to see the Ai market become saturated which will make it hard to stand out and your work will just be added to the pile of Ai slop that is invading many a user’s social media feed.
Possible Legal Trouble
We all know Ai is trained on Data specifically Other Artist’s work especially in the case of Ai Animation tools. These tools can create your idea in any visual style of your choice. However If the resemblance is too close to a famous artist or animator and they find your work you may end up in legal trouble and the consequences to you and your business can be dire (the artist or his rep may try to sue you … well not you but the maker of the tool you are using can face legal trouble which can indirectly affect fyour marketing efforts.
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